dothraki1-2  Exercise 3: Explaining the Sounds
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jeli vs jelli
  A doubled consonant is a longer, separate sound and can change the meaning.
  jeli (lemon) has a single l; jelli (cheese) has a long l. Said aloud, hold
  the l in jelli for about twice as long.

q in qoy
  English "q" is almost always "kw", as in "queen". The Dothraki q is a
  different sound: a "k" made much further back, with the back of the tongue
  against the back of the mouth, and no "w" after it.