Challenge 3: Choose a Conformance Target — Possible Solution
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SCENARIO: A company setting an internal accessibility standard for its
public-facing website.

RECOMMENDATION: WCAG Level AA

JUSTIFICATION (using this chapter's conformance-level table)
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- Level A is described as "a baseline, rarely sufficient on its own" —
  choosing this as the actual TARGET (rather than just a starting
  floor) would leave the company under-protected against real legal
  risk and would genuinely fail to serve a meaningful portion of
  disabled users. This chapter's own framing — that lawsuits over
  inaccessible websites are "a real, growing legal risk" — makes
  settling for the minimum level a risky choice for a public-facing
  site specifically.

- Level AAA is described as "highest — often impractical to apply
  site-wide, used selectively." Setting AAA as the blanket internal
  STANDARD for the entire site risks being unrealistic to actually
  achieve and maintain across every page and every future feature —
  some AAA criteria are acknowledged even by WCAG itself as not
  achievable for all types of content. Mandating it universally could
  set the company up to consistently fail its own standard, which
  is arguably worse than setting a genuinely achievable one.

- Level AA is explicitly described in this chapter as "the common
  legal/practical target — most laws and standards reference this
  level." This directly aligns with what the legal landscape section
  described: ADA-related lawsuits, Section 508, and EN 301 549 all
  effectively converge on AA as the practical bar that's both legally
  relevant and genuinely achievable across a real, evolving website.

WHY THIS WORKS AS A DECISION
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The reasoning mirrors a now-familiar pattern from earlier courses in
this curriculum: match the target to what's both legally/practically
expected AND realistically sustainable, rather than reflexively
reaching for the "best-sounding" option (AAA) or the cheapest one (A).
AA is the specific level this chapter identifies as sitting at that
correct intersection — legally referenced, and genuinely achievable as
an ongoing standard rather than a one-time aspiration.