kwebtoon1-3, Exercise 1: Portals and platforms

Model answer:

"Portal as bait": the Webtoon (platform) article says portal sites gathered a large online audience by offering digital comics as bait; Naver placed webtoons in premium advertising space, which significantly increased traffic; comics were the key to success in the portal market. Unsourced: the 300 million won figure and the traffic claim.

Platforms (any five facts, one each): Lycos Korea comics section 2000 (Yahoo! Korea's Cartoon Sesang 2002); Daum Webtoon 2003, relaunched as Kakao Webtoon 1 August 2021; Naver Webtoon 2004, with an 80% share claim and ads from 2008; Kakao Page launched 9 April 2013, "free if you wait"; Lezhin Comics June 2013, "Time Delay" payment.

Sources: Wikipedia, Webtoon (platform); Webtoon; Kakao Webtoon; Kakao Page; Lezhin Comics.