kpop1-8, Exercise 2: "Gangnam Style"

Model answer (any four facts):

- Released by YG Entertainment on 15 July 2012 as the lead single of Psy's sixth album; teasers went up on 11 July.
- Debuted at number one on the Gaon Chart.
- Peaked at number two on the Billboard Hot 100, then the highest-charting song by a South Korean artist.
- Topped the charts of more than 30 countries by the end of 2012.
- The first YouTube video to reach a billion views, on 21 December 2012.
- Its dance was tried by David Cameron and Ban Ki-moon; Obama cited it in 2013.

Psy told Reuters that the song "was originally produced only for local K-pop fans". That matters because a viral hit is not proof of a planned global strategy; luck and platforms (YouTube) played a part.

Source: Wikipedia, Gangnam Style.