frtour1-6, Exercise 1: Why drug use persisted Model answer (check the details): Riders: - Winning brought fame and money, and many riders came from poor backgrounds with few other chances. - If rivals were using drugs, a rider who refused might feel unable to compete, and could lose his place on the team. - The race itself was brutal, and drugs were seen as part of managing pain and fatigue. Teams and sponsors: - Sponsors wanted results and publicity. A winning team sold more of its sponsor's products. - Team doctors and managers often arranged the programmes, and some felt it was safer to supervise than to leave riders to do it alone. Authorities: - Cycling's governing body and the organisers had a reason not to expose scandals that damaged the sport's image. - Tests were weak or absent for the most effective drugs, and penalties were light. - A culture of silence discouraged riders from speaking out. Result: individual incentives and weak enforcement reinforced each other, so a few could not stop it alone. Care: this is a general analysis, and individual cases differ; use documented evidence when discussing particular riders.