frbd1-7, Exercise 2: What L'Association did differently

Model answer (check the details):

What it did differently:
- Published personal, author-controlled books, often in black and white and in unusual formats, in place of the standard 48-page colour album.
- Put the author before the series or the hero: no editor-imposed genre or house style.
- Supported autobiography, reportage and formal experiment.
- Wrote theory and criticism (Menu) arguing against the mass market, which gave the scene a voice.
- Worked as a collective of artists who also published each other's books.

Effects on the market:
- Larger publishers started graphic-novel lines and signed independent authors.
- Bookshops began to shelve comics with literature, and festival juries and prizes took notice (check).
- Books like Persepolis showed that a small press could reach a world readership, and that translation was possible.
- The "graphic novel" as a format with 100 or more pages became a standard option.

Care: the collective itself had arguments and departures, and the later history should be checked in sources by participants and by outside historians.