Exercise 3: Discovering the Wrong Problem After Testing — Possible Solution ==================================================================== Design thinking's own real, defining property is that it is not a strict, linear pipeline - Stanford's own materials describe it as carried out "in a more flexible and non-linear fashion," where teams can repeat a stage or circle back to an earlier one the moment new evidence calls for it. Discovering during the Test stage that users don't actually understand the core problem is exactly this kind of evidence: it means the team's own original Define stage - their statement of what the user's real need and problem actually was - was wrong or incomplete. The process says the team should go back to the Define stage (and likely Empathize before it, to gather the real understanding that was missing) rather than trying to patch the current prototype or pushing forward to ship it as planned. This is only genuinely possible because the process is non-linear - a strictly linear, one-pass pipeline would have no real mechanism for returning to an earlier stage once testing had already happened; the team would either have to ship a solution built on a wrong problem statement, or restart the whole process from scratch rather than revisiting just the one stage that actually needs correcting. ANSWER: The team should return to the Define stage (and likely Empathize) to correct their understanding of the real problem, rather than continuing to refine the current prototype. This is only possible because design thinking is explicitly non-linear - a strictly linear process would have no way to revisit an earlier stage once testing had already begun. WHY THIS WORKS AS AN ANSWER ------------------------------ This correctly applies the chapter's own central finding - that design thinking's stages can be repeated or revisited out of order - to a realistic scenario, and explains specifically why a linear process could not have handled the same situation.